This presentation by InterpidBio will explain why a strong relationship with the media and policy makers is important to you and will walk you through creating tools that will help you tell your story.
See link below for full presentation
https://docs.google.com/presentation/d/1jAzEKKmJa_blrjN236xAaFWNWkd0fTWzMHHfzhVGWAU/edit#slide=id.p